The new wave of Digital Concerts – What’s the craze about?

The music industry has witnessed the emergence of online culture and a tectonic shift away from physical music records. This has also placed a fixated demand on live performance and its digital counterpart. With websites like Playtoome, Youtube, NPR, there has been a presence of demand since these video-sharing platforms have been distributing digitally available music concerts sanctioned by the artists or by the label. However, the implications are particularly varied in the case of Playtoome which is an exclusive digital platform where you can view your favorite artists live and interact with them too. As opposed to that YouTube has been built along the lines of a social content platform where users can share, upload or view the contents present there. You might as well be seeing a bootlegging of live music and how it has transcended from being contained in a physical space. 

With the onset of video-sharing culture, transmedia can very well act as a trajectory for digitally available concerts which are structurally creating reformatory models. This piece will delve into an inquiry and what makes you can watch Coachella streamed live as opposed to visiting the grounds. 

Digital Concerts as an archive 

The role of live performance and music is constantly shifting within the spheres of popular culture. As much as you’d love to go to a concert for the livid experience, you’d also want to contain the moments of it. To replicate such token desires, digital concerts are an archive of its own. Be it Radiohead’s Glastonbury performance or Queen’s Wembley stadium performance, it all adds to being preserved that can be relayed or replayed for the consumption of their future audience. 

The era of streaming has also seen this sense of frivolity where digital concerts are being taken for granted – and that is the kind of entitlement that comes with ready-made archives. Although that does not affect the new wave of digital concerts, it surely does make abundance an issue. 

Consumer Engagement 

Empirically speaking, the music streaming platforms have been collecting surplus revenues harping on all the latest trends. I am sure you are acquainted with MTV Unplugged which was the closest to a recorded live concert that you could watch on TV. But live streaming has not been a stranger phenomenon. It has been a pervading technique used for sports and news across generations. In the natural progression of the streaming bandwagon, digital concerts are becoming more popular since viewers can watch their favorite artists play in the comfort of their homes. Professional streaming sites are also cooperating with unsigned artists to give them a platform and leverage this trend for their independent distributors. 

Digital concerts are increasingly being liked since they provide powerful branding. The metrics are also backing this fact – some broadcasters are collating such data to improvise on a better experience for their fans. Now, with VR intervention, digital concerts are being fully transformed into a 360-degree experience with some platforms providing interactive features for the sake of engagement. A live concert when recorded/streamed also exposes a fan to what the real experience might entail – that often ends up with them showing up for the live concert eventually. 

Immune but for how long? 

Music seems to be immune to most technological travesties but recorded or streamed concerts can be detrimental to our conventions. But that’s exactly where the catch is, even amidst the wake of the COVID-19 virus epidemic, musicians are still playing live concerts for their fans. And, that is possible since streaming exists – so you are witnessing a transformation that leads us to newer possibilities of digital concerts. Playtoome is also a part of that holistic change and you can too spend the lockdown staying inside while watching live concerts of your favorite artists. 

How the coronavirus pandemic has elevated the streaming media platforms

The unprecedented and unpredictable crisis of COVID-19 has urged many changes across all the industries across the world. This massive disruption caused by the pandemic has also bought into light some new and interesting developments in the digital world. In a time that requires utmost caution, care, and social distancing, the primary form of entertainment for people has solidified itself in the form of streaming. With most sporting events, concerts, and Hollywood productions being put on hold due to the COVID-19 outbreak, one would think that the streaming industry might be feeling a gut punch in their revenues and traffic, but all the signs point to the contrary.

With most of the countries practicing quarantine, for the time being, streaming has turned in a colossal traffic for many media platforms for keeping the general populace entertained. Whether it is YouTube, Netflix, Hulu, or other digital platforms offering a myriad of shows or platforms like Playtoome offering the joy of attending a live concert digitally to be consumed at the comfort of your home, the “outbreak” has unintentionally caused an opposite effect in the form of “in-break” for many people.

Digital streaming platforms like Netflix, HBOMax, Disney+, etc have turned to offer a tinge of nostalgia to its users by revisiting the older and popular shows and giving them the highlight. This has brought in a sleuth of users into engaging in the platforms to give themselves a much-needed source of entertainment and passing time. 

Similarly, platforms like Playtoome have bought in a new wave of users into indulging with watching artists perform live without leaving the confinements of their home. Most avid music fans and aficionados have been facing the blow-back of the outbreak in the form of not being able to attend their favorite artists’ live shows or concerts. To fill in this gaping hole in their souls and to satiate their need for watching live performances from their beloved artists, digital concerts and live shows have become a very popular commodity, and platforms like Playtoome are taking the initiative to elegantly cater to this exact tranche of audience.

All major economical industries are charting out contingency plans for the upcoming times with unpredictable predicaments. But the streaming industry has started to thrive in this pandemic like it never has before. As perfectly summed up by Stephen Covey, “Uncertainty is the only certainty in business.

In the midst of it all, platforms like Playtoome are offering the consumers with incentives like no other. Not only do the users get to experience live concerts in all their glory digitally, but they can also interact with their beloved artists in real-time. And all of this is offered at merely a fraction of the cost of attending an actual concert!. This has also streamlined a way for the artists to connect with their fan base in times like this. Not only do the artists get a platform to perform and interact with their audience, but they also get to create an environment for their fans for virtual engagement. 

In trying times like the Coronavirus pandemic, streaming platforms will always be the go-to for people to get their daily dose of entertainment. Meeting up with the requirements of the public subscribing to these streaming platforms is the only way for these platforms to successfully grow. The elevated status of streaming media platforms today is proof enough for this.