Impact of Folk music in the era of Modern commercial music

Can folk music survive the continuum of space and time? Does it actually suffice itself as a form of art that still manages to retain its relevance? As you can see, there is no definite praxis to which these questions can be answered. There can only be a deeper understanding and unlearning of things that come up in a commercialized space. So, without any inhibitions, let’s call dibs on space and time to start an investigation on such poignant questions. The persistence of folk songs is a shared one. Being a subset of folklore, folk music also retains the transmissible aspects of it. There can be two describable categories of folk music, one where it sprouts from oral traditions – passed on through the generations, and the other one being from the traditional music of the 20th century. Now, given the assumption that folk music has managed to survive the tumultuous times of the 21st century, the investigation will rely mostly on the aspects that deal with its relevance rather than its survival limit. 

Commercial Music vs Folk Music 

At the expense of sounding academically jarring, western scholars had defined folk music as an anonymous entity of communal roots played and accessed by anyone and everyone, altering itself with each transmission and existing in parallels. So, if you were to distinguish between folk and commercial music, the latter retains in consumed potential through professionally trained artists with a USP to sell and permeate. In the face of rapid urbanization, the reading of folk music can be done from the 1930s to post world-war timelines where the former saw its orientation rooted in left-wing politics with a weaponized ardor to sing songs of revolution. On the other hand, post-war aesthetics of folk music attracted an educated demographic that saw it as an alternative to what dominated the mainstream. But in the face of blatant commercialization, folk music seems to walk on eggshells since its non-commercial origins faced the fragility of time.

Although the blurred lines of commercial and anti-commercial seem to overlap in the case of folk music, it could, however, retain the latter component which we even get to see through its revival. The aura of folk music still stood on the understanding of anti-commercial and anti-mainstream sentiment – a perfect antithesis to the popular. Even at the face of consumer conformity, folk music has dug out and articulated the discontent of the marginalized – radical affluence understood in the context of it being a part of the counterculture. 

“The Times They Are A-Changin” 

From Woody Guthrie to Lady Gaga, the permeation of folk music can be seen as an alliance that stood against the test of time. Even in an era of commercialization and enhanced accessibility,  the fertility of folk music can’t be marred under skepticism. With the internet, the music fails to have a vanguard role since the roots are now branches and branches are transmissible. It is also to be noted that the structural simplicity of folk music can’t be used as a card to dismiss similar offerings of its contemporary variant since folk music is the flow. So, does it still impact the social structures? Of course, it does, folk music is built to be a bottle with a message, it floats across the sea only to find a shore. It’s trans-generational and more than its acoustic stereotypes. 

If you feel like you want to have a better understanding of how it’s still transmissible? Look at the young folk artists of the 21st century. You can browse them on Playtomee and play a digital concert of them live at the comfort of your couch. To quote Louis Armstrong, “All music is folk music. I ain’t never heard a horse sing a song.” 

Live and Strong 

Folk Music is minimal and extravagant at the same time. You still don’t believe it? Go through Playtoome which is a digital platform offering remote live music concerts with a curated list of your favorite artists and genres. 

How the coronavirus pandemic has elevated the streaming media platforms

The unprecedented and unpredictable crisis of COVID-19 has urged many changes across all the industries across the world. This massive disruption caused by the pandemic has also bought into light some new and interesting developments in the digital world. In a time that requires utmost caution, care, and social distancing, the primary form of entertainment for people has solidified itself in the form of streaming. With most sporting events, concerts, and Hollywood productions being put on hold due to the COVID-19 outbreak, one would think that the streaming industry might be feeling a gut punch in their revenues and traffic, but all the signs point to the contrary.

With most of the countries practicing quarantine, for the time being, streaming has turned in a colossal traffic for many media platforms for keeping the general populace entertained. Whether it is YouTube, Netflix, Hulu, or other digital platforms offering a myriad of shows or platforms like Playtoome offering the joy of attending a live concert digitally to be consumed at the comfort of your home, the “outbreak” has unintentionally caused an opposite effect in the form of “in-break” for many people.

Digital streaming platforms like Netflix, HBOMax, Disney+, etc have turned to offer a tinge of nostalgia to its users by revisiting the older and popular shows and giving them the highlight. This has brought in a sleuth of users into engaging in the platforms to give themselves a much-needed source of entertainment and passing time. 

Similarly, platforms like Playtoome have bought in a new wave of users into indulging with watching artists perform live without leaving the confinements of their home. Most avid music fans and aficionados have been facing the blow-back of the outbreak in the form of not being able to attend their favorite artists’ live shows or concerts. To fill in this gaping hole in their souls and to satiate their need for watching live performances from their beloved artists, digital concerts and live shows have become a very popular commodity, and platforms like Playtoome are taking the initiative to elegantly cater to this exact tranche of audience.

All major economical industries are charting out contingency plans for the upcoming times with unpredictable predicaments. But the streaming industry has started to thrive in this pandemic like it never has before. As perfectly summed up by Stephen Covey, “Uncertainty is the only certainty in business.

In the midst of it all, platforms like Playtoome are offering the consumers with incentives like no other. Not only do the users get to experience live concerts in all their glory digitally, but they can also interact with their beloved artists in real-time. And all of this is offered at merely a fraction of the cost of attending an actual concert!. This has also streamlined a way for the artists to connect with their fan base in times like this. Not only do the artists get a platform to perform and interact with their audience, but they also get to create an environment for their fans for virtual engagement. 

In trying times like the Coronavirus pandemic, streaming platforms will always be the go-to for people to get their daily dose of entertainment. Meeting up with the requirements of the public subscribing to these streaming platforms is the only way for these platforms to successfully grow. The elevated status of streaming media platforms today is proof enough for this.